New Product In-Store Promotion

Whether you are selling a product in retail for the first time or it’s your hundredth new product in-store promotional campaign, we can help you to get the right promotional displays in place

POS / POP displays are very effective for new product in-store promotions. Product displays help brands and retailers in the following ways:

  • Increase in-store sales of products.
  • Improve brand awareness and brand loyalty.
  • A better shopping experience for customers who can easily find new products that they would like to try.
  • Makes your product more attractive to shoppers.

Not only can you bring in new and existing customers, a new product promotional campaign can allow retailers to increase foot traffic to the store and enhance the overall brand image.

We will make sure your product display is relevant and in line with the products you sell and the customers you are striving to target and attract. No two brands are the same and this is where our levels of understanding can ensure you have the right display befitting with your customer demographic.

The KSF team have decades of experience, from designing right through to fulfilment and implementation, we offer an end-to-end retail display solution

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New Product In-Store Promotion
New Product In-Store Promotion

In-store Promotion

Promoting a product in retail with a POP or a POS display is often the final piece in a product promotion campaign. If you plan to spend resources on advertising, it is crucial that the impact in store is equally as effective.


In-store promotions are any marketing or sales promotion that is done in a brick-and-mortar business location. In-store promotions are a highly popular and effective way of presenting products and relaying the necessary relevant information to customers. Typically, in-store promotions are designed to take advantage of people’s tendency to purchase products impulsively and effective in-store promotions can help achieve impulse sales.

We work incredibly closely with brands to manage the message or each campaign so it aligns with the requirements and expectations of your customers.

We have helped hundreds of brands and retailers create innovative and effective promotional displays that are proven to increase sales in-store.

New Product Promotion

POP or POS displays have an incredible impact on shopper buying decisions. In fact, they have been shown to be more influential than tv, radio and press advertising.

In retail, a new product promotion is a persuasive marketing strategy designed to drive sales of that product and will often be focussed purely on that single product or a range or set of products.



New product promotions involve the management of elements of the promotional mix, which include advertising, sales promotions, digital and direct marketing. Our promotional displays help to bring this altogether and are the main focal point for any shopper going into a store in the sense they are the first point of visual contact they make have with the product on display. As we focus heavily on promotional displays, this means we are highly knowledgeable in how to achieve and deliver the perfect display for your brand.

For a new product promotion, it’s essential to ensure that the final piece of the journey is in place and the product is selected. We work with many brands across the globe to develop and deliver retail product displays for new product promotions.

Case Study

See how we created a sustainable, floor-standing POP display for Hunter’s latest season

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Find out how the KSF team designed a sustainable, versatile display with a sleek design that could be used across the globe.

We were able to deliver impressive results for Hunter Boots, including savings in production costs. Throughout the project, we worked closely with the company to understand their needs and deliver on time, budget and requirements.

Download case study
Hunter boots case study eco-friendly pop display

Games Workshop

“An exceptional partner”

“Games Workshop has always found KSF to be an exceptional partner. Having strong ties in Europe and the Far East, they have consistently been able to source products for our expanding retail business with the quality and specification to suit and a price which delights."

- Purchasing Manager


“KSF offers excellent customer service”

“We have worked well with KSF Global over the last 3-4 years. We have very specific requirements for our retailers across the UK and throughout Europe. We constantly challenge KSF’s retail design agency team to come up with new designs, whilst maintaining value for money prices and they have delivered on all levels. KSF offers excellent customer service, which means that we are kept up-to-date with any new developments that take place.”

- Marketing Manager


“I look forward to working further with them in the future.”

“KSF are quick to deliver and always provide updates every step of the way despite sometimes being given short deadlines which is always greatly appreciated. We have developed a great relationship with them as not only do they produce great product, but we trust them to provide us with the best retail design solutions and ideas at the best price – they always have the client’s needs and requirements in mind and I look forward to working further with them in the future. "

- Marketing Coordinator


“I would wholeheartedly endorse them as a supplier .”

“I have been working with KSF for around four years now and in that time, we have developed a solid relationship. I particularly like working with Benjamin Wang, who brings a different perspective to most issues that other companies do not. In our time working together, KSF have completed several large projects for some major high street names to a high standard, in a timely manner. Their pricing has always been competitive, regardless of the type of product. The team as KSF have excellent communication and I would wholeheartedly endorse them as a supplier."

-Dave Roberts, Head of Operations

Globally Created, Locally Delivered

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